Meet Our Founder

Founded in Amsterdam, The Netherlands by Alvina Kalami, MIRË was born from a story of passion, connection, and a deep-rooted love for the ocean. Born in Albania, she treasures her childhood moments spent along the Albanian coast, where she first developed a deep connection to nature. This bond with the sea has remained a constant throughout her life, even after she moved to The Netherlands.

With a background in e-commerce, our founder combined her extensive knowledge and experience with her passion for sustainability to create MIRË. She envisioned a brand that would reflect her commitment to responsible fashion while celebrating the freedom and beauty of the natural world. Her vision for the brand is to offer women the opportunity to embrace their individuality through thoughtfully designed, eco-friendly clothing.

MIRË is more than just a fashion brand; it is a tribute to Alvina's roots and a bridge to the places she holds dear. The name itself, MIRË, carries a profound meaning in Albanian: "good." This embodies the brand’s philosophy of creating good fashion that feels good, looks good, and does good. MIRË is a celebration of all that is good in fashion, in nature, and in life.

MIRË, derived from the Albanian word for "good,"embodies our commitment to making a positive impact in the fashion industry. We believe that every element, no matter how small, can make a difference.

Curated for the Free-Spirited

Our journey began with a vision to create a women’s wear brand that resonates with the wanderers, the dreamers, and the free spirits of the world. We are dedicated to crafting minimalist yet statement pieces that not only inspire but also honor our planet.

We design for the woman who values individuality and conscious living. Our collections are thoughtfully curated to reflect a sense of effortless elegance and timeless beauty. We embrace the philosophy that less is more, offering you versatile pieces that stand out without overwhelming.

With a keen eye for detail and a deep respect for nature, MIRË focuses on vacation wear, designed to accompany the free spirits of the world from dawn to dusk, and everywhere in between. Each piece in the collection is a testament to Alvina's commitment to sustainability and timeless elegance. The designs are minimalist yet enduring, crafted to transcend fleeting trends and offer lasting style.

Crafted with Care

As a small business, we take pride in our hands-on approach to production. Our methods are rooted in respect for both people and the planet. From the selection of eco-friendly fabrics to the final stitches, every step is carried out with intention and care. We collaborate with skilled artisans who share our values, ensuring fair and ethical working conditions.

Our garments are made using certified organic cotton gauze, ensuring that they biodegrade back into the earth without leaving a trace. This dedication to sustainable materials is just one of the ways we minimize our environmental footprint. Each piece is produced in very small quantities, allowing us to maintain high standards of quality while reducing waste.

Our commitment to sustainability is reflected in every step of our production process. We prioritize ethical sourcing, minimize waste, and strive to create pieces that will be cherished for years to come. MIRË is not just about looking good; it's about feeling good and doing good.

Thank you for supporting us and for being a part of our story. Together,let's make every choice a good one. With love and gratitude, Alvina, Founder of MIRË