Meet the Founder

Alvina Kalami, the founder of MIRË, launched the brand in 2024 with a vision of redefining modern resortwear through sustainability and simplicity. Born in Albania and now having moved to the Netherlands, Alvina has always drawn inspiration from coastal landscapes and the effortless elegance of life by the sea.

With a background in e-commerce, Alvina felt compelled to translate her knowledge and passion into a timeless resortwear brand that reflected her values: minimalism, versatility, and care for the planet.  

For our founder, MIRË is more than a brand — it’s a journey back to the essentials, a love letter to carefree days and effortless style.

Our Story

MIRË was born from a love of simple beauty and a deep respect for our planet. The very first designs were dreamed up with a vision of effortless, versatile pieces that women could live in—on the beach, in the city, and everywhere in between.

Inspired by the calming rhythm of coastal life and the minimalist spirit of her new home in the Netherlands, Alvina created MIRË as an ode to timeless design and thoughtful living. Each piece is crafted from organic cotton gauze, with soft textures and flowing silhouettes that move with you, not against you. Designed to combine, layer, and repeat, MIRË invites you to build a wardrobe that feels as good as it looks.

We don’t claim to be a fully sustainable brand—because true sustainability is an ideal we’re all striving toward. Instead, we aim for progress, not perfection, seeking to leave the world better than we found it. Small-batch production, responsible materials, and eco-friendly packaging are just the beginning of our commitment to a future rooted in care, not excess. Together with you, we believe we can inspire change—one timeless piece at a time.

Our mission

At MIRË, we embrace the philosophy that less is more. From the beginning, this mindset has shaped our approach to design, encouraging women to invest in versatile, high-quality pieces that reflect both style and sustainability. We believe in creating timeless resortwear that transcends trends, offering effortless elegance while treading lightly on the planet.

Every MIRË piece is thoughtfully crafted to last—designed to become a cherished part of your wardrobe and a reflection of your commitment to living more intentionally. Our collections celebrate simplicity and versatility, blending organic materials, small-batch production, and eco-conscious packaging to minimize our impact on the earth.

We are on a journey to continuously improve, working with partners who share our values of responsible and ethical manufacturing. While we acknowledge that no brand is entirely sustainable, we are dedicated to making meaningful progress and contributing to a more thoughtful future. Thank you for being part of our journey. Your support means the world and allows us to continue creating with intention and integrity.